“I became the Head Football Coach at John Jay Cross River High School in the spring of 2022. Soon after I reached out to Amber Yarter to run our social media platforms. Amber injected new life into our community. She did so much more than just take great photos and videos and post them on social media. Amber integrated herself into our football family from day one. She understood my vision for our program and immersed herself in the culture we were establishing. Somehow Amber was able to put that culture on display through our social media presence. She engaged the youth in our community and got them excited and energized about football.”

“Amber’s work on social media engaged the student body within our school building who came out in mass to support our players this season. Amber put our athletes on center stage, represented our program with class and dignity, and did it all behind the scenes allowing the coaching staff to focus completely on football. As we have now transitioned into our postseason recruiting period I have actually had multiple college coaches ask me about our social media presence. One college coach stated that our social media was better than any of the schools in his conference. Highlights of our players reached over 105k accounts on Instagram alone. Our reels were viewed by tens of thousands of people. This assisted our athletes in the recruiting process.”

“Amber’s impact on the John Jay Football Program was immeasurable and I emphatically recommend her to any program looking to take their program to the next level and give their community something to believe in.”

John Jay High School Football Head Coach

Joe Candarelli